I began my career in Mumbai at Grey Worldwide as a copywriter, intending to eventually extend my vision to the medium of film as a director. For over a decade I have worked with some of the stalwart directors of the advertising & film industry, garnering from each, a keen eye for cinematic storytelling.
My work as a director includes commercials for brands such as Allen Solly, Xiaomi, One Plus, Horlicks, Google, and profiles of people in sports, the outdoors, NGOs, and the arts. As a filmmaker, I am drawn to stories with distinct elements of human and social consciousness. Being an outdoors person, I am most inspired by the narratives of people in the outdoors, especially women.
I currently reside in my hometown, New Delhi.
AWARDS & HIGHLIGHTS
INDIAN MARKETING AWARDS
For Horlicks 'Kuch Bhi Karega TV'
Category: Branded Content