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BIOGRAPHY

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I am an advertising and documentary filmmaker with a passion for telling human stories. 

My ad film campaign for Horlicks won Bronze at the Indian Marketing Awards 2018, and my commercial for Hershey's Halloween won Best Digital Brand Video at the AFAQs Marketers' Excellence Awards 2023.

My documentary project, which tells the story of Sadam Hanjabam- an LGBTQI activist and champion of mental wellness, is featured on episode 5 of 'The Me You Can't See' - a 5-part series on mental health, and is streaming on Apple TV+

'Bones' - my first feature-length narrative screenplay, in early development, is shortlisted in the top 10 scripts at The Writer's Ink Screenwriting Lab '23-'24, and shortlisted for the SWA Scriptlab 2024.

Graduating in Mathematics, I brought my appetite for numbers to devouring films. I worked as a copywriter at Grey Worldwide for a year, and soon after, studied TV & Video Production at XIC, Mumbai. Over the next decade, I refined my skills as an assistant to various commercial and narrative film directors, and from there went on to start my directing career in 2018.

The female experience, identity, and coming of age are themes I am most interested in exploring through my work as a director. Exhausted by the tropes of female abjection we see on screen, I want my female characters to exist in their power, their messiness, and their vulnerability.

I am most influenced by the writing of Ottessa Moshfegh, Ann Patchett and Emily Austin.

I like all things soft, strong and feminine.

AWARDS & HIGHLIGHTS

WINNER, 2023

AFAQS MARKETERS' EXCELLENCE AWARDS

For Hershey's India 'A Hesheylicious Halloween'

Category: Best Digital Brand Video (Campaign)

BRONZE, 2018

 INDIAN MARKETING AWARDS

For Horlicks 'Kuch Bhi Karega TV'

Category: Branded Content

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