
BIOGRAPHY

I am an advertising and documentary filmmaker with a passion for telling human stories.
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My ad film campaign for Horlicks won Bronze at the Indian Marketing Awards 2018, and my commercial for Hershey's Halloween won Best Digital Brand Video at the AFAQs Marketers' Excellence Awards 2023.
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My documentary project, which tells the story of Sadam Hanjabam- an LGBTQI activist and champion of mental wellness, is featured on episode 5 of 'The Me You Can't See' - a 5-part series on mental health, and is streaming on Apple TV+.
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​'Bones' - my first feature-length narrative screenplay, in early development, has received support at The Writer's Ink Screenwriting Lab '23-'24, and at Cine Qua Non Script Revision Lab 2024.​
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Graduating in Mathematics, I brought my appetite for numbers to devouring films. I worked as a copywriter at Grey Worldwide for a year, and soon after, studied TV & Video Production at XIC, Mumbai. Over the next decade, I refined my skills as an assistant to various commercial and narrative film directors, and from there went on to start my directing career in 2018.
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The female experience, identity, and coming of age are themes I am most interested in exploring through my work as a director. Exhausted by the tropes of female abjection we see on screen, I want my female characters to exist in their power, their messiness, and their vulnerability.
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I am most influenced by the writing of Ottessa Moshfegh, Ann Patchett and Emily Austin.
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I like all things soft, strong and feminine.
CONTACT ME:
ishaatwork@gmail.com
AWARDS & HIGHLIGHTS
WINNER, 2023
AFAQS MARKETERS' EXCELLENCE AWARDS
For Hershey's India 'A Hesheylicious Halloween'
Category: Best Digital Brand Video (Campaign)
BRONZE, 2018
INDIAN MARKETING AWARDS
For Horlicks 'Kuch Bhi Karega TV'
Category: Branded Content